There are a few factors you should consider before hiring an SEO company. These include Price, Hourly rate, Project-based pricing model, and Expertise level. Understanding these factors will help you choose the right agency for your needs. Then, consider your business goals and what type of SEO you need.

Hourly rate

When looking to hire an SEO company, you may be wondering about hourly rates for the services you need. However, the truth is that SEO pricing is not as straightforward as you might think. SEO agencies, consultants and freelancers all quote on a project-by-project basis, and the hourly rate can vary widely. Some SEO agencies charge $100 an hour, while others charge as little as $50 an hour.

SEO rates vary widely, but the average hourly rate for a Canadian SEO professional is between $50 and $200. Some companies are more expensive than others, but this is not a reflection of quality. The hourly rate for SEO should reflect the expertise and experience of the individual or agency you are working with.

Project-based pricing model

When it comes to SEO pricing, the most common model is the project-based pricing model. The idea behind a project-based pricing model is that a business only pays for services it needs done, and can set the project’s start and end dates. The benefit of this approach is that you don’t have to worry about hourly costs, and you know exactly what you’re getting.

This pricing model typically requires a minimal setup fee, and it only requires payment once a positive SEO result is achieved. This model is especially useful for small businesses with local target markets or simple keywords. Many smaller businesses don’t have the budget to pay a monthly set fee for SEO services.

Expertise level

SEO experts charge varying rates, but on average, they charge $75 to $200 an hour. The lower prices are typically focused on research and auditing, while the higher rates include content creation and implementation. SEO companies are often more expensive, but freelancers charge around $68 an hour.


ROI of SEO refers to the return on investment that a business receives from SEO efforts. A positive ROI means that the organic revenue generated by a company’s SEO efforts outweighs the cost of the campaign. However, it is important to note that SEO is not a quick fix tactic. The goal is to build a business’s bottom line over time.

An SEO campaign’s ROI can be calculated using an attribution model. This model will tell you how much of a marketing channel gets credit for a given conversion. For instance, if a company has a website, it can use Google Analytics to see how much of the credit goes to SEO for each conversion. Then, multiply this figure by 100 to get the ROI in percentage terms.